Ad-blockers, Safari's tracking prevention and consent walls hide 20–40% of real conversions from GA4, Meta and TikTok. Hook Tracking moves tracking to your own domain and delivers events server-to-server, so your ad platforms finally optimise on complete data.
The tracking script loads from a randomised path on your own subdomain — generic blocklists don't match it, and conversions are confirmed server-side even when browser scripts are blocked.
Server-set, signed cookies live up to 400 days — past Safari's 7-day cap — so returning visitors and long consideration journeys are attributed correctly.
Purchases and leads are sent to Meta CAPI and TikTok Events API with securely hashed customer data, raising Event Match Quality and cutting cost per result.
Your cookie banner drives per-destination consent gates: analytics and advertising destinations each respect the visitor's choice, server-side.
Failed deliveries retry automatically with backoff; anything undeliverable is kept for replay. A live dashboard shows every site's health at a glance.
Quiet-site detection, delivery-failure alerts and heartbeat checks notify us before tracking gaps hurt your reporting.
We add track.yourdomain.com — one DNS record. Everything stays first-party.
Two lines in your CMS — or our WordPress plugin / Shopify pixel. Existing GA4 tags can be reused as-is.
Page views, leads and purchases are validated, enriched and fanned out to GA4, Meta, TikTok and your data warehouse.
More conversions attributed, better campaign optimisation, one dashboard for every site we manage.